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Consumer Behavior 101 Practice Test: Personality and Consumer Behavior
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Personality is a complex and multi-dimensional concept that influences consumer behavior. It is a combination of traits, characteristics, and patterns of thinking that distinguish individuals from one another.  Personality influences consumer behavior in many ways, including: Brand preferences, Impulsive buying, Political consumer behavior, Purchasing behavior, Media choice, Innovation, Segmentation, Fear, Social influence, Product choice, Opinion leadership, Risk taking, and Attitude change.  Businesses can use their understanding of personality traits to create targeted marketing... Show more
Consumer Behavior 101 Practice Test: Personality and Consumer Behavior
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1. ________ refers to the degree of open-mindedness that individuals display toward the unfamiliar and toward information that is contrary to their own established beliefs.

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