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Consumer Behavior 101 Practice Test: Subcultures and Consumer Behavior
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Avg score: 50% • Most missed: “Kosher seals on food items are placed to cater to a(n) ________ subculture.”
Subcultures are groups of people who share values, norms, and behaviors that differ from the mainstream culture. They can be based on factors like ethnicity, religion, lifestyle, hobbies, or interests.  Subcultures can influence consumer behavior in subtle ways. For example, when ads or products use words or symbols from a subculture, it can make people feel a connection. This connection can shape what people like and choose to buy.  Subcultures can also stereotype a typical consumer identity. For example, baby boomers are becoming less materialistic and their product and service selections... Show more
Consumer Behavior 101 Practice Test: Subcultures and Consumer Behavior
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25 Questions

1. The Hispanic American market is an example of which subculture?
2. The 21-29 year olds spanning the gap between Generation X and Generation Y are known as Tweens.
3. ________ consumers currently constitute the second largest minority in the United States.
4. Hispanic youths are more fashion conscious and are more likely to seek out and be loyal to well-known brands than their non-Hispanic counterparts. This is an example of a subcultural characteristic based on ________.
5. Which of the following is true of Hispanic-American households?
6. Regional differences in consumption behavior are especially clear when it comes to food and drink, but rarely appear as brand preferences.
7. Which of the following best describes Gen Yers?
8. Which of the following is true of Asian Americans as consumers?
9. The majority of Hispanic Americans speak only Spanish.
10. It is generally accepted that older people's perceptions of their ages are more important in determining behavior than their chronological ages.
11. In the United States, more than one in every ________ people is foreign born. This shows how important nationally subcultures are.
12. Research reveals that for older consumers ________ appears to be more important in determining consumer behavior than ________.
13. Which of the following is true of baby boomers?
14. Jews consume the majority of Kosher food.
15. Tweens visit shopping malls more frequently than any other age group.
16. The age subculture that is least likely to read newspapers and does not trust the stores their parents shop at is the ________ subculture.
17. Which of the following best describes Baby Boomers?
18. Commonly, consumer behavior is directly affected by religion in terms of products that are symbolically and ritualistically associated with the celebration of various religious holidays.
19. The subculture that is furthest from being homogeneous is the ________ subculture.
20. Which of the following is true of the new-age elderly"? "
21. In contrast to other American population segments, Hispanic Americans are ________.
22. The fact that Skippy peanut butter is preferred on the coasts, and Jif is preferred in the South and Midwest, is an indication that marketers must research ________ subcultures.
23. ________ are examples of subcultural categories based on age.
24. Subcultures are ________.
25. Working women accomplish time economy"in their shopping behavior by ________. "

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