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DECA Travel And Tourism Marketing Exam
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DECA Travel And Tourism Marketing Exam
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25 Questions

1. Which of the following forms of transportation offers flexibility and quick delivery of travel products at a reasonable cost:
2. What type of trip might a travel agency arrange and sell to a university alumni association?
3. A tour operator that is conducting a survey to determine its customers' travel and destination preferences is gathering __________ information.
4. During which stage of new-product development does a business determine if it is practical to market a travel and tourism good or service?
5. Which of the following is a measure that charter bus businesses take in order to control the implementation of activities required by the marketing plan:
6. Which producers are the foundation on which all other businesses depend?
7. A theme park gift shop putting out seasonal merchandise and creating festive displays are activities that are part of a
8. When choosing the services it will offer its customers, a travel and tourism business should evaluate its potential
9. When evaluating the effectiveness of a tour, a tour operator might ask customers if
10. What type of service might a travel agent recommend to clients who want to tour the Pacific Northwest on their own at a leisurely pace?
11. A drawback of brands as compared to unbranded travel products is that they usually
12. Which of the following is an example of a barrier to effective listening:
13. Many tour operators use database software programs to computerize their customer mailing lists in order to instantly
14. What is an advantage to a travel agency of using direct-mail advertising?
15. An insurance company will insure your travel and tourism business to protect it from __________ risk.
16. One travel business promising to do something for another travel business in return for receiving compensation is an example of a(n)
17. Which of the following is a factor that may have an effect on the prices of travel and tourism products:
18. April is upset because there is a rumor about her circulating among her coworkers at the travel agency. This is a negative effect of
19. For which of the following types of credit would you need to ask a travel agency customer to make a down payment:
20. Why is it important for airline-supply businesses to have efficient production?
21. What approach to sales forecasting is being used by a sightseeing business that starts the process by preparing a sales forecast for the company as a whole?
22. A channel of distribution that has strong leadership is often able to avoid
23. What forms of utility are being created by a car rental agency that extends its hours of operation and offers credit to customers?
24. What do travel agents consider when forecasting travel markets?
25. Computers have given tourism marketers the ability to calculate pricing functions such as break-even points and elasticity of demand by using __________ programs.

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