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Introduction to Marketing Exam
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Avg score: 57% • Most missed: “Promotions”
Introduction to Marketing Exam
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25 Questions

1. Geographic characteristics

2. Demographic characteristics

3. Psychographic characteristics

4. Promotions mix

5. Niche marketing

6. Discontinuous innovation

7. Communication

8. Mass marketing

9. Behavioural characteristics

10. Services

11. Support goods

12. Tangibles

13. Internal evaluation

14. Specialty goods

15. Cannibalization

16. Inventory

17. Product

18. Direct promotions

19. Advertising

20. Pre-test and post-test

21. Customer satisfaction

22. New products can push your old products through the product lifecycle

23. Idea generation

24. Four i's of service

25. Hierarchy of effects model

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