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Market Research Fundamentals Test (Upwork)
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Market Research Fundamentals Test (Upwork)
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25 Questions

1. What is exploratory research?
2. A common description for Gaussian distribution is:
3. Ranking items in order of preference is called _______________ method.
4. What does p=.05 indicate?
5. Which of the following would be a specialized research technique?
6. When you use data collected by someone else that already existed
7. A for-profit organization that puts together a consortia of data sources into packages that are offered to municipal
8. True or False? 'Treatment' is the changes that are being made to the independent variable in a research study.
9. Which of the following is NOT a common type of question?
10. Which of the following is not a form of primary data?
11. The chart that shows a circle with colored wedges representing percentages is called:
12. What is the Markov Model?
13. True or false? A double-barrelled question is good because it gets information on multiple topics.
14. The two categories of research are:
15. Which of the following is a non probability sampling method?
16. If 70% of the Population is watching TV at a given time
17. What does 'SWOT' (as in SWOT Analysis) stand for?
18. Which is not a type of secondary data?
19. Which of these are NOT examples of paradata?
20. What is CAGR?
21. Which of these are NOT included in the 'marketing mix'?
22. The American FactFinder primarily provides what kind of information?
23. Which of the following do you NOT use to calculate the necessary sample size?
24. Market research is an organized effort to gather information about what?
25. When 8-12 people are specifically selected and brought together to discuss a a topic

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