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Marketing Basics Knowledge Test
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Marketing Basics Knowledge Test
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25 Questions

1. What term is used to describe the process of setting specific, measurable, achievable, relevant, and time-bound objectives for marketing activities?
2. Which pricing strategy involves setting a low initial price to attract a large number of customers quickly?
3. Which of the following is a social media platform primarily used for professional networking and B2B marketing?
4. Which marketing approach emphasizes creating a unique product or service and then finding the right target audience for it?
5. What type of marketing focuses on increasing sales to existing customers through upselling and cross-selling techniques?
6. Which of the following is an example of a demographic segmentation variable?
7. Which marketing strategy aims to gain market share by offering lower prices than competitors?
8. Which stage of the product life cycle is characterized by slow sales growth and little to no profit?
9. What type of marketing involves using unconventional and low-cost tactics to create buzz and generate interest in a product or service?
10. Which of the following marketing channels involves selling products directly to consumers through physical retail locations?
11. Which of the following is an example of a marketing “SWOT” analysis?
12. Which element of the marketing mix is responsible for making a product or service available to the target customers?
13. What is the process of collecting and analyzing data from various sources to gain insights and support marketing decision-making called?
14. What type of marketing involves using endorsements from well-known personalities to promote a product or service?
15. What term refers to a group of potential customers who share common characteristics and are likely to respond to marketing efforts in a similar way?
16. Which element of the marketing mix refers to the various methods used to communicate with and persuade the target audience?
17. Which of the following is NOT a part of the marketing mix (4Ps)?
18. Which marketing concept focuses on the idea of “meeting the needs and wants of customers better than the competition”?
19. Which marketing term refers to the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors?
20. Which of the following pricing strategies involves setting prices slightly below whole numbers (e.g., $9.99 instead of $10) to create a perception of a lower price?
21. What type of marketing involves creating and sharing online content to attract and engage a target audience?
22. What does the term “Unique Selling Proposition” (USP) refer to in marketing?
23. What marketing strategy aims to price a product or service at a premium to highlight its exclusivity and uniqueness?
24. Which stage of the buyer’s journey involves the customer becoming aware of a problem or need?
25. Which marketing metric measures the percentage of customers who stop using a product or service during a specific time period?

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