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Marketing Management Practice Test Questions
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Avg score: 40% • Most missed: “__________ is a related with the division of commodities into distinct groups.”

Marketing management focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.

High-level marketing management tasks include resource, work, project, and operations management.

Marketing Management Practice Test Questions
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25 Questions

1. Buying decision of a customer depends on his_____.
2. Identify the one which is demand-based pricing______
3. In _____ market, goods are exchanged and the physical delivery of goods takes immediately.
4. Markets are created by________ .
5. ____________________ are products bought by individuals and organizations for further processing or for use in conducting a business.
6. Social Marketing is primarily concerned with _____________.
7. ______are the major channel components who help in the transfer of goods from the hands of producer to consumer.
8. _____ may be defined as the exchange of goods or services in terms of money.
9. The stage is the product life cycle that focuses on expanding the market and creating product awareness and trial is the ________.
10. ___________open their shops on market days.
11. A group of products that are closely related called _________.
12. _______ is an element of buying.
13. _________ is the policy adopted by manufacturers to get success in the field of marketing.
14. In ____ the whole market is divided into different geographic units.
15. In the evolution of marketing ______ stage was concerned only with mass production of goods.
16. _____ goods are meant for final consumption by consumers and not for sale.
17. Price and competition is increasingly servers in ______.
18. A collection of individuals which influences individuals opinion are called as ____.
19. ________ and other forms of promotion are supported by advertisement.
20. The main aim of regulated markets is ____.
21. Which of the following is not a criteria for Segmenting Consumer Markets?
22. ________ is a wide term which includes advertising, sales and personal selling.
23. The increased _____ has enhanced rural demand for several products.
24. Advertisement promotes ____________.
25. The social aspect of marketing is to ensure _________.

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