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Public Relations Fundamentals Test
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Public Relations Fundamentals Test
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25 Questions

1. Good news releases are written in the:
2. A press release's supporting resource package might include:
3. True or False? A news release calendar is vital tool for public relations.
4. The same release can be re-sent to the same media outlet:
5. A newspaper is guaranteed to run a press release if:
6. A key tool used in public relations:
7. The best to do in a crisis situation is...
8. A popular PR web service providing recent stories:
9. Who is the recognized founder of modern public relations?
10. Why is a bylined article credited to the CEO of a client company an important element of a PR campaign?
11. The act of compiling and constructing information for a public relations article is called:
12. What is a 'VNR'?
13. Abbreviations in press releases should be spelled out:
14. What is an inverted pyramid?
15. When someone refers to an SMT
16. What is a 'boilerplate'?
17. A media outlet's editorial calendar tells you:
18. The aim of public relations is to persuade:
19. A measure of what your editorial coverage would cost if it were advertising space is:
20. A press release's 'angle' is defined as:
21. In an emailed press release
22. Colored text is appropriate in a press release if:
23. What is a major advantage of public relations?
24. A brief quote from an interview is often called a:
25. What is a 'Mat Release'?

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