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Marketing Practice Test: Retailing
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Marketing Practice Test: Retailing
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25 Questions

1. Subway, Denny’s, and Circle K are examples of _____ because the franchisee buys the right to use the franchisor’s approach to doing business.
2. _____ are large, departmentalized, self-service retailers that specialize in wide assortments of foodstuffs and a few nonfood items.
3. The party in a franchise relationship that is an individual or business that is granted the right to sell another party’s product is called the:
4. A(n) _____ is a continuing relationship in which an individual or business grants business rights to operate or sell a product to another individual or business.
5. Retailers such as Dillard’s and Sears are responding to consumer needs by changing product mixes, hours of operation, locations, and prices. These stores are changing aspects of their:
6. Which type of retail store specializes in a given type of merchandise?
7. Susan Adams makes children's clothing. She is also the sales representatives and sets up parties and fashion shows at homes of mothers to demonstrate the quality and value of her clothing. Susan is using:
8. Stores that are owned and operated as a group by a single organization are called _____. Under this form of ownership, administrative and purchasing tasks are handled by the home office.
9. A _____ is a retail store that stocks pharmacy-related products and services as its main draw.
10. The number of different varieties of fishing lures carried by the Angler’s Store refers to the store's:
11. M-commerce refers to the ability to:
12. When Irvin went into Lowe’s to buy his wife a small tool set she said she wanted, the sales clerk suggested a larger set with a tool kit on wheels that included a router and circular saw. In this example, the sales clerk engaged in:
13. _____ carry a limited line of high-turnover, high-priced goods and resemble miniature supermarkets. These self-service stores are typically located near residential areas and are open long hours, seven days a week.
14. At the American Girl store in Chicago, dolls can be purchased and girls can then go to the American Girl Café or American Girl Theatre, and even have birthday parties. This is an example of using:
15. Rochelle owns and operates a McDonald’s restaurant. She has licensed the right to use McDonald’s name, logo, and products. Rochelle’s restaurant is an example of a(n):
16. Which type of retail store would typically have the highest labor costs?
17. When you walk into an Apple store you are immediately greeted by a clerk. The store is simply designed with layouts where you can experience every product from iMacs, iPhones, a variety of iPods, cameras, printers, and other accessories. If you have questions about the products you can visit the Genius Bar. There is a place where kids can play and experience Mac to by sitting on big round cushy chairs. This description is of the store’s:
18. Toys 'R' Us sells a huge assortment of toys and children’s books at greatly reduced prices. It offers customers few services and competes on the basis of moderate to low prices on the large quantities of merchandise it stocks. Toys 'R' Us is an example of
19. A retail store can be classified according to its:
20. Katie buys supplies for her consulting business at a retailer that stocks a limited selection of items, which are sold in bulk on a cash-and-carry basis to members only. As she browses through a huge store, she buys flour, a set of muffin pans, and a package of paper towels as well as an assortment of fresh produce. Katie is most likely shopping at a(n):
21. Which form of franchising involves a dealer agreeing to sell certain products provided by a manufacturer or a wholesaler?
22. The _____ of retail stores is a key factor in their success; the goal is to use all space in the store effectively, including aisles, displays, and even nonselling areas.
23. Around the world, most retailers are _____, operating one or a few stores in their community, owned by a single person or partnership and not operated as part of a larger retail institution.
24. Texas-based Grape Vine Market is an 18,000-square-foot store offering highly collectible food and wine—along with some other culinary perks, including a cooking school—all in a setting crafted to make shoppers feel comfortable. It stocks more than 5,500 different kinds of wine. Grape Vine Market is best described as
25. The newest generation of shopping centers is the: