Retailing 2
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Retailing 2
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25 Questions

1. Flash Foods is the name of a chain of small stores, which carry high-turnover products such as lip balm, milk, soda, beer, bread, and aspirin. Flash Foods stores are open all day every day and would best be classified as convenience stores.
2. Jennifer owns a greeting card store where she also sells women’s purses, Crocs shoes for the whole family, Jibbitz charms, cell phone skins, Sandy Lion stickers, Yankee candles, Godiva chocolates, Precious Memories figurines, beaded jewelry, and stuffed animals. Jennifer uses multibrand merchandising.
3. Franchisors usually allow franchisees to alter their business format slightly in foreign markets.
4. Factory outlet stores are generally the same as warehouse clubs, except that a factory outlet store carries only the merchandise of the manufacturer that owns it.
5. The two types of franchising are target market franchising and geographic franchising.
6. Direct retailers’ sales have skyrocketed over the past few decades as women have entered the workforce.
7. Supercenters are more than just larger versions of traditional 'markets.' In addition to foodstuffs, supercenters have pharmacies, dry cleaners, portrait studies, photo finishing, hair salons, and restaurants.
8. Pick of the Litter has just purchased a sizable plot of land on which it will build a store building with a large parking lot. Across the street is a collection of specialty shops and a furniture store. Pick of the Litter will be part of a strip shopping center.
9. Interactivity in the retail environment is not feasible in terms of its costs.
10. Every September and October, Halloween Express opens a temporary store in many malls to sell products during the Halloween season without the long-term commitment of a more expensive retail lease. This is an example of a pop-up shop.
11. Electronic retailing includes the 24 hour, shop-at-home television networks and online retailing.
12. Marketers who use nonstore retailing no longer have to worry about the 'place' element of the four Ps.
13. Dollar General and Family Dollar stores are examples of extreme-value retailers, which entice shoppers from the low-income segment.
14. Specialty discount stores differ from other discount stores. While most other discounters offer a predictable assortment of merchandise, the styles and brands offered at specialty discount stores change frequently because they buy only what is currently available at a good deal.
15. Color can be used by retailers to create a mood or focus customer attention on a particular product.
16. A retail establishment can be classified according to its ownership, level of service, product assortment, and price.
17. Emily has just opened a health food store that sells organic foods, herbal supplements, and environmentally-friendly products. Because it will be a specialty store, she should have a broad product assortment with moderately low prices.
18. Direct retailers’ sales have skyrocketed over the past few decades as women have entered the workforce.
19. Traditional department stores and specialty stores are more likely to charge the full 'suggested retail price' for goods than are factory outlets.
20. M-commerce involves consumers using wiresless mobile devices to connect to the Internet and shop.
21. Franchisors usually allow franchisees to alter their business format slightly in foreign markets.
22. The six Ps of the retailing mix are product, place, price, promotion, personnel, and planning.
23. Specialty discount stores differ from other discount stores. While most other discounters offer a predictable assortment of merchandise, the styles and brands offered at specialty discount stores change frequently because they buy only what is currently available at a good deal.
24. Factory outlet stores are generally the same as warehouse clubs, except that a factory outlet store carries only the merchandise of the manufacturer that owns it.
25. Electronic retailing includes the 24 hour, shop-at-home television networks and online retailing.

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