Retailing Exam 3
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Avg score: 61% • Most missed: “Which of the following statements about dual distribution is incorrect?”
Retailing Exam 3
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25 Questions

1. As a rule - truly one- way exclusive dealing arrangements between vendors and retailers are:

2. Reilly's law of retail gravitation explains how:

3. The supply chain - or channel - is affected by five external forces: consumer behavior - the legal and ethical environment - the socioeconomic environment - the technological environment - and:

4. Deceptive pricing occurs when retailers:

5. _____ occurs when a resident of a community travels to another community to shop

6. The extent to which retailers are concentrated in different geographic areas of a community is referred to as:

7. When a retailer represents merchandise as being made by a firm other than the true manufacturer - it is said to be engaged in:

8. A(n) _____ is the total collection of all the pages of information on the retailer's internet site.

9. A _____ business district usually consists of an unplanned shopping area around the geographic point at which all public transportation systems converge; it is usually in the center of the city and often where the city originated historically.

10. When all airlines agree to set fares at the same price - they are:

11. A(n) _____ supply chain is the channel that results once independent channel members are added between the manufacturer and the consumer.

12. _____ occurs when two retailers buy an identical amount of "like grade and quality" merchandise from the same supplier but pay different prices.

13. Facilitating institutions may best be described as specialists that:

14. Identify the incorrect statement about an implied warranty of merchantability.

15. Geographic information systems are computerized systems that combine _____ geography with _____ geography.

16. A salesperson tells a customer - "ninety percent of the people we've sold these tires to over the past five years have gotten at least 25 - 000 miles of use out of them without any problems. Therefore - i can assume that you should get no less than 30 - 000 miles with them given the way you drive." The salesperson:

17. The eight marketing functions are buying - selling - storing - transporting - information gathering - financing - risk taking - and:

18. For purposes of evaluating sites - the_____ is not relevant.

19. Bait- and- switch advertising:

20. The three most common defenses available to suppliers charged with price discrimination are:

21. Identify the correct statement about the changing market conditions defense which buyers and sellers use that enable some types of price discrimination to occur.

22. The single factor that distinguishes business districts from shopping centers/malls is that business districts:

23. Resale price maintenance is another word for:

24. A neighborhood shopping center generally has a primary trade area of:

25. Usually high- prestige branded products that the consumer expressly seeks out - such as rolex watches - are known as:

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