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Marketing Practice Test: Social Media and Marketing
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Marketing Practice Test: Social Media and Marketing
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25 Questions

1. Which of the following statements about online gaming is CORRECT?
2. A Web site that allows individuals to connect with friends, peers, and business associates is called
3. One reason why negative customer comments and complaints are important to an organization is that they can:
4. Which of the following is an example of Hallmark’s use of mobile marketing?
5. More and more companies are increasing their interactive marketing budgets. Most of this investment will be made in:
6. Which of the following games is probably the MOST appropriate for marketing and advertising?
7. One difference between apps and widgets is that:
8. A movie studio wants to give fans a sneak peek of the trailer for an upcoming film. Which of the following would be the best platform for the studio to use?
9. Social media.
10. A publicly accessible Web page that functions as an interactive journal is called a(n):
11. Social bookmarking sites such as Del.ici.ous and StumbleUpon differ from social news sites such as Reddit and Digg in that:
12. Which of the following statements about the use of social media in marketing is TRUE?
13. Marla is a 55-year-old woman who wants to use a social network site to stay in touch with her son, who is away at college. She also hopes to make contact with some old high school friends. Which of the following is Marla most likely to use for this purpose?
14. Of the social media objectives often defined by marketers, the foundational objective is undoubtedly:
15. Location-based social networking sites:
16. Brands, organizations, and nonprofits that use Facebook:
17. Marketers can adapt their messages more frequently by using _____ than with any other communication channel.
18. Corina is a big fan of the British television program Doctor Who. She writes about her love of all things Whovian on her ______, called Wibbly Wobbly Ramblings, where readers can post comments about what she has written.
19. All of the following are practical ideas that marketing managers should consider when setting social media objectives EXCEPT:
20. Sunlight Bakery wants to determine the conversion rate of its Facebook friends. To accomplish this, the bakery should use:
21. Which mobile marketing tool allows 160-character text messages to be sent to and from cell phones?
22. Which type of social media user posts comments, ratings, and reviews of products and services on blogs and forums?
23. Patrick goes to the movies three or four times each week. He operates a blog where he writes long, detailed reviews of the latest releases. Patrick’s blog would best be described as
24. One way an organization might effectively use noncorporate blogs to help achieve its social media goals is by:
25. Much of the growth in social media sites can be attributed to:

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