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Social Media and Marketing 2
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Social Media and Marketing 2
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25 Questions

1. For most people, social media is a marketing experience.
2. While hundreds of metrics have been developed to measure social media’s value, these metrics are meaningless unless they are tied to key performance indicators.
3. Teenage boys make up the vast majority of YouTube users.
4. Customers are on social media, and they expect their favorite brands will be there as well.
5. Marketers have largely been frustrated in their attempts to engage with consumers through virtual worlds and online gaming because consumers of these environments are usually so intent on playing the games that they notice little else.
6. Teenage boys make up the vast majority of YouTube users.
7. For most people, social media is a marketing experience.
8. Erica was so impressed by the customer service she received from Mindware Toys that she tweeted all of her followers about her experience. Erica’s tweets are a good example of owned media.
9. Social commerce combines social media with the basics of e-commerce.
10. A publicly accessible Web page that serves as an interactive journal is called a tweet.
11. Malik hopes to use social media to find some new customers for his bicycle shop. Technorati and Tweetdeck would be good tools for this purpose.
12. Marketers need to understand that, in cyberspace, paid media is essentially dead; consequently, they should no longer expend any resources into paid media.
13. The major impact of new platforms such as the iPhone and Blackberry on social media Web sites is that consumers can access such sites from virtually anywhere.
14. This morning, Katrina received the following text message on her cell phone: Don’t forget your haircut appointment today at 10 am with Jane at HairNow. See you soon. This is an example of a mobile ad.
15. Marketers have so far found few ways to integrates apps into their marketing strategies.
16. Monette has posted over 100 book reviews on Amazon.com. She also frequently reviews products and services on Epinions and posts her impressions of local restaurants on Yelp. As a social media user, Monette would best be characterized as a joiner.
17. Estefan works as a production editor for a major textbook publisher. He hopes to build a list of freelancers whom he can call on to edit and proofread materials for his company. LinkedIn would be a good place for Estefan to find such individuals.
18. Monette has posted over 100 book reviews on Amazon.com. She also frequently reviews products and services on Epinions and posts her impressions of local restaurants on Yelp. As a social media user, Monette would best be characterized as a joiner.
19. The major impact of new platforms such as the iPhone and Blackberry on social media Web sites is that consumers can access such sites from virtually anywhere.
20. The best way a company can increase sales using social media is to improve customer service.
21. A large part of Twitter’s success results from the one-dimensional nature of the platform—it is limited to text messages only, which makes it simpler for people to use than platforms that allow the sharing of photos or external links.
22. Alison visits Reddit and Digg several times each day, where she posts links to material she finds interesting. She also votes either up or down links that others have posted based on whether she liked or disliked them. Alison clearly enjoys using social news sites.
23. A new alt-country band, Pike 27, wants to use a social media Web site to generate some buzz about their first album. Because of its large music-oriented following, MySpace would be a good site for the band to choose.
24. The best way a company can increase sales using social media is to improve customer service.
25. A review site allows consumers to post, read, rate, and comment on opinions regarding a wide variety of goods and services.

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