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Visual Merchandising Test

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Visual Merchandising Test

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25 Questions

1. What are the objectives a visual merchandising seeks to achieve?

Includes exterior and interior - Walls, floors, windows, doors, signage, lighting, furniture, and fixturesAdds warmth, interest, and personality to wall treatments.1. To make it easier for the shopper to locate the desired merchandise. 2. To make it easier for the shopper to self-select. 3. To make it possible for the shopper to coordinate and accessorize on his or her own. 4. To provide information on sizes, colors, prices, and such. 5. To take stress out of shopping. 6. To save the shopper time. 7. To make the shopping experience more comfortable, convenient, and customer friendly.A passerby is made suddenly aware, out of the corner of his or her eye, that something moved in otherwise static setup. Motion can be created by a whole line of electric fans across a window. Motion can also be disturbing and distracting, like strobe lights.

2. Decorative Lighting Fixtures

A passerby is made suddenly aware, out of the corner of his or her eye, that something moved in otherwise static setup. Motion can be created by a whole line of electric fans across a window. Motion can also be disturbing and distracting, like strobe lights.1. To make it easier for the shopper to locate the desired merchandise. 2. To make it easier for the shopper to self-select. 3. To make it possible for the shopper to coordinate and accessorize on his or her own. 4. To provide information on sizes, colors, prices, and such. 5. To take stress out of shopping. 6. To save the shopper time. 7. To make the shopping experience more comfortable, convenient, and customer friendly.Adds warmth, interest, and personality to wall treatments.Includes exterior and interior - Walls, floors, windows, doors, signage, lighting, furniture, and fixtures

3. How is motion used to attract the shopper's attention?

Adds warmth, interest, and personality to wall treatments.A passerby is made suddenly aware, out of the corner of his or her eye, that something moved in otherwise static setup. Motion can be created by a whole line of electric fans across a window. Motion can also be disturbing and distracting, like strobe lights.Includes exterior and interior - Walls, floors, windows, doors, signage, lighting, furniture, and fixtures1. To make it easier for the shopper to locate the desired merchandise. 2. To make it easier for the shopper to self-select. 3. To make it possible for the shopper to coordinate and accessorize on his or her own. 4. To provide information on sizes, colors, prices, and such. 5. To take stress out of shopping. 6. To save the shopper time. 7. To make the shopping experience more comfortable, convenient, and customer friendly.

4. Creating Retail Atmosphere

A passerby is made suddenly aware, out of the corner of his or her eye, that something moved in otherwise static setup. Motion can be created by a whole line of electric fans across a window. Motion can also be disturbing and distracting, like strobe lights.Includes exterior and interior - Walls, floors, windows, doors, signage, lighting, furniture, and fixturesAdds warmth, interest, and personality to wall treatments.1. To make it easier for the shopper to locate the desired merchandise. 2. To make it easier for the shopper to self-select. 3. To make it possible for the shopper to coordinate and accessorize on his or her own. 4. To provide information on sizes, colors, prices, and such. 5. To take stress out of shopping. 6. To save the shopper time. 7. To make the shopping experience more comfortable, convenient, and customer friendly.

5. Warehouse Stores

6. Back Walls

1. To make it easier for the shopper to locate the desired merchandise. 2. To make it easier for the shopper to self-select. 3. To make it possible for the shopper to coordinate and accessorize on his or her own. 4. To provide information on sizes, colors, prices, and such. 5. To take stress out of shopping. 6. To save the shopper time. 7. To make the shopping experience more comfortable, convenient, and customer friendly.Is the highest merchandising area. The basic idea is to make the back wall visible from the aisle or the front of the shop or area. The stocking should not be minimized or disregarded. Store planners will wash the back walls with light for added emphasis. The back wall is best used for coordinates, with top over bottom, or to create an impact for the classification of the merchandise contained within this area. Also treated in the light to dark, small to large, left to right manner of merchandising. Ideally, the back wall should be broken into coordinated grouping or color patterns to stimulate, please the eye, and alleviate the curse of uniformity and boredom. Displays can be set up on a shelf or pinned directly onto the wall in order to explain the merchandise around and below the display. Some levels are too high for the customer to reach. These visual focal points, or displays, on the heavily stocked back wall area are absolutely necessary to stress the new and the special contained within and below.Adds warmth, interest, and personality to wall treatments.A passerby is made suddenly aware, out of the corner of his or her eye, that something moved in otherwise static setup. Motion can be created by a whole line of electric fans across a window. Motion can also be disturbing and distracting, like strobe lights.

7. Fashion Coordination can be called....

Adds warmth, interest, and personality to wall treatments.A passerby is made suddenly aware, out of the corner of his or her eye, that something moved in otherwise static setup. Motion can be created by a whole line of electric fans across a window. Motion can also be disturbing and distracting, like strobe lights.1. To make it easier for the shopper to locate the desired merchandise. 2. To make it easier for the shopper to self-select. 3. To make it possible for the shopper to coordinate and accessorize on his or her own. 4. To provide information on sizes, colors, prices, and such. 5. To take stress out of shopping. 6. To save the shopper time. 7. To make the shopping experience more comfortable, convenient, and customer friendly.Can be called outfits, capsules, costumes, display coordinates, or trend looks

8. Coordination Resources

9. Department Stores

Adds warmth, interest, and personality to wall treatments.many departments, each devoted to a specific categoryA passerby is made suddenly aware, out of the corner of his or her eye, that something moved in otherwise static setup. Motion can be created by a whole line of electric fans across a window. Motion can also be disturbing and distracting, like strobe lights.1. To make it easier for the shopper to locate the desired merchandise. 2. To make it easier for the shopper to self-select. 3. To make it possible for the shopper to coordinate and accessorize on his or her own. 4. To provide information on sizes, colors, prices, and such. 5. To take stress out of shopping. 6. To save the shopper time. 7. To make the shopping experience more comfortable, convenient, and customer friendly.

10. How might we utilize an etagere?

A passerby is made suddenly aware, out of the corner of his or her eye, that something moved in otherwise static setup. Motion can be created by a whole line of electric fans across a window. Motion can also be disturbing and distracting, like strobe lights.an open, multi-shelf display fixture that is most often used to show china, glass, home furnishing accessories, and small gifts. Figure 12.24Adds warmth, interest, and personality to wall treatments.1. To make it easier for the shopper to locate the desired merchandise. 2. To make it easier for the shopper to self-select. 3. To make it possible for the shopper to coordinate and accessorize on his or her own. 4. To provide information on sizes, colors, prices, and such. 5. To take stress out of shopping. 6. To save the shopper time. 7. To make the shopping experience more comfortable, convenient, and customer friendly.

11. Grid Layout

A passerby is made suddenly aware, out of the corner of his or her eye, that something moved in otherwise static setup. Motion can be created by a whole line of electric fans across a window. Motion can also be disturbing and distracting, like strobe lights.1. To make it easier for the shopper to locate the desired merchandise. 2. To make it easier for the shopper to self-select. 3. To make it possible for the shopper to coordinate and accessorize on his or her own. 4. To provide information on sizes, colors, prices, and such. 5. To take stress out of shopping. 6. To save the shopper time. 7. To make the shopping experience more comfortable, convenient, and customer friendly.A linear design with fixtures arranged on parallel aisles. - Positioned in a checkerboard pattern - Efficient - Allows orderly stocking - Helps shoppers see a great number of items - Simple and predictable to navigate - Efficient to maintainAdds warmth, interest, and personality to wall treatments.

12. Wall Planograms

Adds warmth, interest, and personality to wall treatments.A passerby is made suddenly aware, out of the corner of his or her eye, that something moved in otherwise static setup. Motion can be created by a whole line of electric fans across a window. Motion can also be disturbing and distracting, like strobe lights.Illustrated layout of products.1. To make it easier for the shopper to locate the desired merchandise. 2. To make it easier for the shopper to self-select. 3. To make it possible for the shopper to coordinate and accessorize on his or her own. 4. To provide information on sizes, colors, prices, and such. 5. To take stress out of shopping. 6. To save the shopper time. 7. To make the shopping experience more comfortable, convenient, and customer friendly.

13. Walls as selling tools.

A passerby is made suddenly aware, out of the corner of his or her eye, that something moved in otherwise static setup. Motion can be created by a whole line of electric fans across a window. Motion can also be disturbing and distracting, like strobe lights.Adds warmth, interest, and personality to wall treatments.Important display areas. - Used as way-finding tools. - Serve as merchandise locators. - Wall signing is used to locate merchandise. - Perimeter walls define the store's shape and support its construction. - Interior walls guide traffic, separate departments, & increase merchandise visibility. - T-walls or divider walls define and separate selling spaces and enclose fitting rooms, offices, etc.1. To make it easier for the shopper to locate the desired merchandise. 2. To make it easier for the shopper to self-select. 3. To make it possible for the shopper to coordinate and accessorize on his or her own. 4. To provide information on sizes, colors, prices, and such. 5. To take stress out of shopping. 6. To save the shopper time. 7. To make the shopping experience more comfortable, convenient, and customer friendly.

14. What is stock in reference to signage?

Adds warmth, interest, and personality to wall treatments.A passerby is made suddenly aware, out of the corner of his or her eye, that something moved in otherwise static setup. Motion can be created by a whole line of electric fans across a window. Motion can also be disturbing and distracting, like strobe lights.1. To make it easier for the shopper to locate the desired merchandise. 2. To make it easier for the shopper to self-select. 3. To make it possible for the shopper to coordinate and accessorize on his or her own. 4. To provide information on sizes, colors, prices, and such. 5. To take stress out of shopping. 6. To save the shopper time. 7. To make the shopping experience more comfortable, convenient, and customer friendly.Stock refers to the usual sizes to which the boards or cards are cut down and the material (paper or cardboard) to be imprinted.

15. Discount Stores

Adds warmth, interest, and personality to wall treatments.A passerby is made suddenly aware, out of the corner of his or her eye, that something moved in otherwise static setup. Motion can be created by a whole line of electric fans across a window. Motion can also be disturbing and distracting, like strobe lights.many departments and a wide variety of products at discounted prices that appeal to a wide range of customers - - typically have no frill fixtures, can come in a variety of sizes. - - ex. TJ Max1. To make it easier for the shopper to locate the desired merchandise. 2. To make it easier for the shopper to self-select. 3. To make it possible for the shopper to coordinate and accessorize on his or her own. 4. To provide information on sizes, colors, prices, and such. 5. To take stress out of shopping. 6. To save the shopper time. 7. To make the shopping experience more comfortable, convenient, and customer friendly.

16. How is humor used to attract the shopper's attention?

A passerby is made suddenly aware, out of the corner of his or her eye, that something moved in otherwise static setup. Motion can be created by a whole line of electric fans across a window. Motion can also be disturbing and distracting, like strobe lights.Adds warmth, interest, and personality to wall treatments.1. To make it easier for the shopper to locate the desired merchandise. 2. To make it easier for the shopper to self-select. 3. To make it possible for the shopper to coordinate and accessorize on his or her own. 4. To provide information on sizes, colors, prices, and such. 5. To take stress out of shopping. 6. To save the shopper time. 7. To make the shopping experience more comfortable, convenient, and customer friendly.A smiling shopper can be converted into a customer much sooner, and with much less effort, than a frowning or grumpy shopper. If a 'show me' attitude can be replaced with a 'that's funny' or 'isn't that cute' outlook, a sale may not be far off. People will laugh at themselves and human foibles. All that the successful, humorous display need elicit is a smile and a relaxation of the tense feelings of some shoppers.

17. What are the guidelines for selection of merchandise for a fixture or a wall section?

Adds warmth, interest, and personality to wall treatments.A passerby is made suddenly aware, out of the corner of his or her eye, that something moved in otherwise static setup. Motion can be created by a whole line of electric fans across a window. Motion can also be disturbing and distracting, like strobe lights.Coordinating by End Use - Coordinating by Fabrication - Coordinating by Style - Coordinating by Color - Coordinating Patterned Pieces - Coordinating Brand Names - Coordinating by Trend1. To make it easier for the shopper to locate the desired merchandise. 2. To make it easier for the shopper to self-select. 3. To make it possible for the shopper to coordinate and accessorize on his or her own. 4. To provide information on sizes, colors, prices, and such. 5. To take stress out of shopping. 6. To save the shopper time. 7. To make the shopping experience more comfortable, convenient, and customer friendly.

18. Mannequins and Alternatives in Wall Presentations

Mannequins must fit image of the store. - Safety concerns. - Different sizes and ages of mannequins.1. To make it easier for the shopper to locate the desired merchandise. 2. To make it easier for the shopper to self-select. 3. To make it possible for the shopper to coordinate and accessorize on his or her own. 4. To provide information on sizes, colors, prices, and such. 5. To take stress out of shopping. 6. To save the shopper time. 7. To make the shopping experience more comfortable, convenient, and customer friendly.A passerby is made suddenly aware, out of the corner of his or her eye, that something moved in otherwise static setup. Motion can be created by a whole line of electric fans across a window. Motion can also be disturbing and distracting, like strobe lights.Adds warmth, interest, and personality to wall treatments.

19. Lighting Techniques

A passerby is made suddenly aware, out of the corner of his or her eye, that something moved in otherwise static setup. Motion can be created by a whole line of electric fans across a window. Motion can also be disturbing and distracting, like strobe lights.Adds warmth, interest, and personality to wall treatments.Merchandised walls are lit separately from the store's overall illumination. - Goal is to highlight merchandise. - Accent lighting is used to create drama. - General lighting lights the whole floor. - Floodlights illuminate products on walls with general light and use adjustable spotlights to accent mdse. - Displayed on mannequins andforms or props.1. To make it easier for the shopper to locate the desired merchandise. 2. To make it easier for the shopper to self-select. 3. To make it possible for the shopper to coordinate and accessorize on his or her own. 4. To provide information on sizes, colors, prices, and such. 5. To take stress out of shopping. 6. To save the shopper time. 7. To make the shopping experience more comfortable, convenient, and customer friendly.

20. How should you merchandise a Round Rack?

A passerby is made suddenly aware, out of the corner of his or her eye, that something moved in otherwise static setup. Motion can be created by a whole line of electric fans across a window. Motion can also be disturbing and distracting, like strobe lights.Round Rack: These are the real, no-nonsense, all-shoulder-out mass-merchandising fixtures. It is better to have fewer fully stocked fixtures than many partially filled ones. When a single rounder carries assorted coordinates, they can be presented in the following order: pants, skirts, long sleeved jackets, short-sleeved jackets and vests. Goes from long to short, from solid to print, and from smallest to the largest. Color goes from warm, to cool, to neutral.Adds warmth, interest, and personality to wall treatments.1. To make it easier for the shopper to locate the desired merchandise. 2. To make it easier for the shopper to self-select. 3. To make it possible for the shopper to coordinate and accessorize on his or her own. 4. To provide information on sizes, colors, prices, and such. 5. To take stress out of shopping. 6. To save the shopper time. 7. To make the shopping experience more comfortable, convenient, and customer friendly.

21. Coordinating Patterned Pieces

Adds warmth, interest, and personality to wall treatments.Combine one small pattern with one large pattern. Dominant color in both patterns should match.A passerby is made suddenly aware, out of the corner of his or her eye, that something moved in otherwise static setup. Motion can be created by a whole line of electric fans across a window. Motion can also be disturbing and distracting, like strobe lights.1. To make it easier for the shopper to locate the desired merchandise. 2. To make it easier for the shopper to self-select. 3. To make it possible for the shopper to coordinate and accessorize on his or her own. 4. To provide information on sizes, colors, prices, and such. 5. To take stress out of shopping. 6. To save the shopper time. 7. To make the shopping experience more comfortable, convenient, and customer friendly.

22. Shops

similar types of merchandise are bought in depth (sufficient to fil l 6-10 selling fixtures) and are pulled together in one area of a departmentAdds warmth, interest, and personality to wall treatments.1. To make it easier for the shopper to locate the desired merchandise. 2. To make it easier for the shopper to self-select. 3. To make it possible for the shopper to coordinate and accessorize on his or her own. 4. To provide information on sizes, colors, prices, and such. 5. To take stress out of shopping. 6. To save the shopper time. 7. To make the shopping experience more comfortable, convenient, and customer friendly.A passerby is made suddenly aware, out of the corner of his or her eye, that something moved in otherwise static setup. Motion can be created by a whole line of electric fans across a window. Motion can also be disturbing and distracting, like strobe lights.

23. How is a Four-Way Fixture used and for what purpose?

Four-way Fixtures: (Quad Rack) stands somewhere between the T-stand and the round rack, in use and in size, on the selling floor. It is a four armed fixture with each arm is turned out at right angles from the center or upright, looks like a pinwheel in the floor plan. It is ideal for showing separates or coordinate fashions. On one fixture it is possible to show skirts, pants, jackets, and blouses that go together.Adds warmth, interest, and personality to wall treatments.1. To make it easier for the shopper to locate the desired merchandise. 2. To make it easier for the shopper to self-select. 3. To make it possible for the shopper to coordinate and accessorize on his or her own. 4. To provide information on sizes, colors, prices, and such. 5. To take stress out of shopping. 6. To save the shopper time. 7. To make the shopping experience more comfortable, convenient, and customer friendly.A passerby is made suddenly aware, out of the corner of his or her eye, that something moved in otherwise static setup. Motion can be created by a whole line of electric fans across a window. Motion can also be disturbing and distracting, like strobe lights.

24. Merchandise Placement Guidelines

25. Basics

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❤ If you liked Fatskills, consider supporting us by checking out The Life Manuals You Never Got.

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All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks and brands does not imply endorsement.

About | Explore | User Guide | Topics | Subjects | Doubt Solver | Career Aptitude Test | Answers | Free Tools | What Should We Know?
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Without work one finishes nothing. - Ralph Waldo Emerson
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