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Bachelor of Mass Media in Advertising (BMM Advertising) Practice Test: Advertising in Contemporary Society
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Advertising is a promotional activity which aims to sell a product or service to a target audience. It is one of the oldest forms of marketing which attempts to influence the actions of its target audience to either buy, sell, or do something specific.

The 4 main types of Advertising are: 
Display Advertising
Video Advertising
Mobile Advertising
Native Advertising

Bachelor of Mass Media in Advertising (BMM Advertising) Practice Test: Advertising in Contemporary Society
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25 Questions

1. ______________ is something that is done intentionally for a purpose & going beyond expectations of viewer.
2. Brand dove ads are example of ___ ads
3. What is sales promotion?
4. 'Sense and Simplicity'
5. What is direct marketing?
6. 'Welcome to a Cashless World.'
7. What was the one major proposal of new industrial policy (1991)?
8. The content and context of a message contained in an advertisement is called?
9. ___________ is paid communication to promote a product, service, brand or cause through the media.
10. Melt in your mouth, not in your hand.
11. The process of translating thought into a symbolic form is known as ______________
12. One P ethically groups need to follow
13. What is personal selling?
14. What is mobile marketing?
15. After liberalization consumers have become more
16. Advertising for __________________ is not allowed.
17. 'Positively Different.'
18. Showing the product in a picture as being bigger than it actually is an example of
19. Which of these was not a change brought about by liberalization?
20. Who is the brand ambassador for the 'Beti Bachao, Beti Padhao' Yojana?
21. _____ is the example of Indian Government and Financial Advertising.
22. Which P stands for Marketer's budget
23. Which of the following reason for that advertising is criticized for?
24. Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?
25. Mass culture is also known as :

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