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Consumer Behavior 101 Practice Test: The Influence of Culture on Consumer Behavior
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Culture is a collective social phenomenon that influences consumer behavior through its values, beliefs, customs, and traditions. These values can shape what consumers seek, evaluate, and choose to purchase. For example, cultural values such as individualism, indulgence, and uncertainty avoidance play a role in shaping consumer buying behavior.  Culture can influence consumer behavior in many ways, including: Attitudes and preferences: Culture shapes consumers' attitudes and preferences, including their likes, dislikes, and overall evaluation of products and brands. Buying... Show more
Consumer Behavior 101 Practice Test: The Influence of Culture on Consumer Behavior
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25 Questions

1. When Wendy's advertising emphasizes that a combo meal can come with any of a number of sides, not just fries, the company is appealing to American consumers' preference for ________.
2. ________ consist of everyday or routine behavior.
3. Since today even basic consumer goods deliver on their promises of performance, design has become a way for a company to differentiate its products.
4. Consumers' idea of material comfort is largely a relative view. Consumers tend to define their own satisfaction with the amount of material goods they have in terms of a comparison of what they have to what others have.
5. Americans' love affair with products that save time and effort, such as the microwave, are examples of the important core value of ________ in this culture.
6. ________ has always been associated with bigger quantities of things, or, more of something. Recently, however, there has been a shift away from quantity towards quality.
7. Advertisements for high-style clothing and cosmetics usually promise that their products will enhance the consumer's exclusive or distinctive character and set him or her apart from others. This is an appeal to which American core value?
8. The United States is a diverse country, consisting of several subcultures, all of which interpret and respond to society's basic beliefs and values in the same way.
9. The ________ is a widely used self-administered value inventory that is divided into terminal and instrumental value items.
10. Cultural beliefs, values, and customs continue to be followed as long as they yield satisfaction.
11. Houses of worship are considered important institutions in the transmission of culture.
12. In terms of consumer behavior, the American value of ________ stimulates the acceptance of food products, activities, and equipment perceived to maintain or increase physical fitness.
13. In the name of the core value of ________, Americans appear to be more receptive to product claims that stress 'new, improved, longer lasting, quicker, and increased strength.
14. In terms of consumer behavior, an appeal to ________ frequently takes the form of reinforcing the consumer's sense of identity with products or services that both reflect and emphasize that identity.
15. When anthropologists immerse themselves in the environment under study, this technique is called ________.
16. The basis of any culture is a shared language.
17. A study of more than 250 ads appearing in eight issues of Seventeen magazine, four Japanese issues, and four American issues, found that teenage girls are portrayed differently. The researcher concluded that these differences correspond to each country's central concepts of self and society." This study is an example of ________."
18. The concept of freedom in a consumer behavior sense relates to which of the following?
19. Culture is associated with what a society's members consider to be a necessity and what they view as a luxury.
20. Terminal values include being obedient or courageous.
21. ________ are overt modes of behavior that constitute culturally approved or acceptable ways of behaving in specific situations.
22. ________ is a society's personality.
23. From a marketing standpoint, it is not the ritual that is important, but the ________.
24. Keeping busy and remaining active and involved is one of the American core values.
25. Towels, exercise clothes, water, and portable music players are ________ for going to the gym.

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