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Services Marketing Practice Test Questions
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Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services, and includes the marketing of services such as telecommunications services, financial services, all types of hospitality, tourism leisure and entertainment services, car rental services, health care services, professional services and trade services. Service marketers often use an expanded marketing mix which consists of the seven Ps: product, price, place, promotion, people, physical evidence and process. Examples of services include: marketing of services such as... Show more
Services Marketing Practice Test Questions
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25 Questions

1. ______ are customers who have an above average propensity to complain.
2. Which is the nearest in meaning to the word ‘Augmented Service’
3. ______ are attributes that a customer might find difficult to evaluate even after production or consumption.
4. The ability of a product, part or service to perform its intended function under an appropriate set of conditions is its:
5. What is the main feature of a time share establishment
6. Which of the following is not a factor that will influence customer satisfaction or dissatisfaction during the service encounter?
7. Which of the following is not a benefit of direct distribution of services?
8. The process of analyzing a database is called:
9. A Dharamshala is suitable for
10. A customer comes to a restaurant and demands a table facing the street which is already occupied for the evening. The Floor Manager’s ability to deal with the customer is an example of the restaurant’s ability in:
11. Which of the following is NOT an internal factor that influences the consumer product acquisition process include
12. Which of the following is NOT an example of consumer behaviour:
13. Which of the following is not a type of positioning strategy used in service marketing?
14. Fundamentally, conflict arising in a service situation between any two parties
15. The intangible aspect of a service spring forth for which of the following service product levels?
16. Who formulated the SERVQUAL Scale?
17. The channel alternative need to be assessed on basis of
18. If the marketing department for a tutoring service hires a class of graduate students to conduct and tabulate research on consumer rankings of its educational offerings, the tutoring service is increasing its productivity through:
19. Services Marketing is an attractive field of study for India because:
20. Quality Gaps include:
21. Evaluation of Medical Diagnosis service is mainly depends on
22. __________ are the only service distributors which do not require direct human interactions.
23. Which amongst the following is not true regarding the promotional strategies of services?
24. Which sector should have the most concern for environmental issues?
25. 80/20 rule is:

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