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Mass Media And Pop Culture
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Mass Media And Pop Culture
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25 Questions

1. historically shared meanings (rituals) + individually created meanings (social construction of reality) = new shared meaning...qualitative - mass

2. Historically shared meanings

3. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear

4. Messages have little direct effect on the audience

5. The use of news to promote corporate holdings is wrong.

6. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.

7. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important

8. Perceivable part of the sign

9. Directed by desires and emotions - passive receiver - early habits are difficult to change

10. Encapsulated myths that fulfill our needs

11. Limited information sources - personal experience - and context for claims

12. Presenting materials to the audience for viewing/buying

13. Watching large amounts of tv cultivates a distinct view of the world that is sharply at odds with reality (Mean-World syndrome) - because of televised violence - heavy television viewers are more likely to fear violence

14. Interpersonal Communication - Intrapersonal Communication - Group Communication - Mass Communication

15. Of who you are - who we are - and who they are

16. Organization/structure of signs - inbuilt system of cultural meanings built into a sign

17. Iconic brands - embedding into culture - how the brand contributes to society

18. Regal - AMC - Cinemark - Carmike - Cineplex Entertainment

19. Consumer deception via fewer defense mechanisms - mere exposure - and less processing

20. Screenplay/screenwriter - location/production costs - hiring movie stars - hiring movie crew - securing Completion Bond company

21. Meaning evoked by the signifier

22. Way of thinking that makes the existing organization of social relations appear natural and inevitable

23. Selecting a specific part to focus on within the demographic or psychographic

24. System of meanings generated by association of signifiers and signifieds

25. Better brand recall - better creation of realism - lessens negative backlash due to overly-prominent placement

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