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Mass Media And Pop Culture
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Mass Media And Pop Culture
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25 Questions

1. Historically shared meanings

2. Selecting a specific part to focus on within the demographic or psychographic

3. Combination of rituals and social construction of reality (via the Cultural Model)

4. People will immediately respond to a message

5. Cognitive: ability to intellectually process information - Emotional: feelings created by media - - Aesthetic: interpreting media in an artistic POV - Moral: examining the values of the medium

6. Use of the branded product as a prop in a production for a fee

7. Consumer deception via fewer defense mechanisms - mere exposure - and less processing

8. Sign and meaning linked by way of cause or association - ex. smoke means fire

9. Specific to a group of people - individuals are socialized into culture - individuals can belong to multiple subcultures - shared beliefs - behaviors - attitudes - etc.

10. Resemblance between sign and something else - variance in shared meaning

11. Media can give status to an individual - because media coverage exposes them to large audiences - they can seem important

12. Religion - family - work

13. Socialization - inter-generational eavesdropping - role modeling - stereotyping

14. Separated based on bias of preference - preferences influenced by social class - education - etc.

15. Meaning derived from a social agreement

16. Messages have little direct effect on the audience

17. System of meanings generated by association of signifiers and signifieds

18. Incorporating the branded product into the dialogue or plot of the production

19. Different parts of the brand (ex. name - logo - colors)

20. The direct associations people make about a brand

21. Everything in your experience (object - action - event)

22. Directed by desires and emotions - passive receiver - early habits are difficult to change

23. Cognitive Effects: people learn more from people they identify with - Attitudinal Effect: people develop feelings about a product - Behavioral Effect: actions such as clipping a coupon or voting for a candidate - Psychological Effect: Inspiring fear

24. Presenting materials to the audience for viewing/buying

25. Owners - Advertisers - Government - Special Interest Groups - News Sources - Audiences - Newsroom culture - Technology

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